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Four Steps To Build A Successful SEO Strategy

 
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JoeClark
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Inscrit le: 31 Aoû 2017
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Localisation: New york
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MessagePosté le: Lun 4 Sep - 16:25 (2017)    Sujet du message: Four Steps To Build A Successful SEO Strategy Répondre en citant

Whether you are new to the SEO field or a seasoned search professional, reviewing your SEO strategy periodically is a best practice. When you get caught up in the daily minutiae of website management, you can easily lose sight of the big picture. This potentially leads to your SEO strategy becoming stale and out of date. Take a step back and look at your SEO strategy to ensure you are still on track for your goals.


1. Be logical.


If you can’t remember the last time you reviewed your keyword strategy with your stakeholders, then it’s time. I recommend reviewing your keyword strategy either every six months or every time a new initiative is launched for your company.


When reviewing your keywords with your stakeholders, be sure to include representation across teams. Having product management input is valuable, but sometimes how internal product teams refer to products is not reflective of how customers think of your solutions. Talk to your sales team, too. After all, they are on the front lines having conversations daily with customers discussing how your company’s products will make their lives better. Bringing all of these stakeholders together is a great first step.




2. Be analytical.


Make data-driven decisions when choosing keywords and implementing changes. Do your homework, reviewing not just what keywords have driven customers to find your business, but also the competitors and keywords you may be missing. Plan to do real-time research for keyword search volume during your stakeholder discussion, which can help resolve any debates over keyword selection.






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MessagePosté le: Lun 4 Sep - 16:25 (2017)    Sujet du message: Publicité

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